Re: Mosquito festival, Friday and Saturday!
Posted by Kenzi on July 31, 2000 at 18:04:36:
In Reply to: Re: Mosquito festival, Friday and Saturday! posted by Giselle on July 31, 2000 at 12:34:54:
: --There are some people that make their living from free
adverstising
: in the "Human Interest" section of newspapers. That is to say they
: get free advertising for their business this way. I've never done
it,
: but I know that there are books out there that talk about how to
: attract journalists to your business as a story to put in their
: papers. Apparently what you do is to contact the paper, ask who is
in
: charge of the Human Interest section, get in contact with that
person
: and send them an outline describing your business and WHY that is
an
: interesting topic to be spotlighted. Look through your paper, you
: will probably find examples of what I'm talking about, such as
: articles of local entrepeneaurs or local artists in the community.
-----I can't remember the name of the author or the book, but if you
do a search on Amazon or Barnes and Noble for "Guerilla Marketing"
you should be able to find this information. You might want to also
contact the fashion editor of your local newspapers and magazines.
