Re: profit Vs justification
Posted by Maureen on July 8, 2002 at 03:02:54:
Anything you do over and over again becomes easier to do. But not
only is it easier to do, you are also better at doing it. So let us
reframe the question. If you look at your seahorse as being more
expertly done because of hours spent becoming more skillful, rather
than "easier" to do...Do you think that something that you have
become more skillful and expert at doing demands a price reduction?
Most people would think not.
The way I see it, we are always trying to get better and hopefully
are getting better, at those thing we do a lot. We become more
efficient at what we do. What use to take a day now takes 3 hours.
What took an hour now takes 15 minutes. This creates opportunity for
us to take on another challenge. For you to take on the more complex
designs. To expand your range of skills and what you can offer your
client. Eventually you have designs you can whip off in a couple of
minutes and those that you simply "have" to take the time required to
do because of their complexity. Sometimes on the complex end, you
can not possibly charge what it is worth to do it. No one could or
would pay it. So, the way I see it...those quick designs that most
people want and can be priced reasonably are often the "bread and
butter" designs that allow you the freedom to do those designs on the
other end that are more complex, challenging, creative and fulfilling
to do, but are also the ones that don't come along as often but are
more artistically rewarding to do.
Think of it as an artist who is a dancer who teaches art classes in
order to support her ongoing study as a professional dancer. She is
an expert at the basics of ballet or tap she teaches the children in
her class. She knows it backwards and forewards. Should she do it
for free because she knows it so well? Should she charge less for
these classes after having provided them for 5 years than she charged
the first year because she is a better dancer and these things come
easier to her now? I don't think so.
You have to make enough money to stay in business...to continue your
own exploration of mehndi...to be able to experiment with the more
complex...to become better and better. The way to give back is
to "give" back. Don't undercharge yourself out of business. Charge
adequately. You know when you are overcharging...People won't pay
your price. Charge what you have to in order to stay in
business...which means making a profit. Then do find a way to give
of yourself and your henna talent to people who won't show up at the
fairs and such or if they do, can't afford it. Saving $5.00 for
people who can pay $10 without batting an eye is nice. But providing
for someone something that they can not access without your effort or
gesture means more to the receiver...and possibly also to you.
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