serve the market

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Posted by Catherine Cartwright Jones on July 8, 2002 at 21:55:40:

In reply to: profit Vs justification posted by samantha on July 6, 2002 at 20:43:18:

Put your prices where the market stands at the moment. Sometimes you
can't possibly sell a $20 henna, for instance to a kiddiecrowd, so
there you sell 20 $1 hennaes, and you keep 'em small and fast, and
smoke'em with your speed. Sometimes the crowd has money to spend and
a bit of an attitude of "the more I spend, the more I value the
prouct". There, you charge more, take your time, and dazzle them with
your brilliance. Sometimes, people just want hand-holding and
emotional warmth, meaning, and human compassion. Then ..... charge by
the hour because you're dancing between being a shrink and a shaman,
and you'll probably need a stiff one when you're done with the job.

I set my prices and tactics differently with every crowd. ONce I used
to look at potential client's shoes. I used to sit in the grass by my
booth (selling another sort of artwork) and just look at people's
shoes. (Not certain it works here in henna) I'd only get up to
schmooze a customer if I saw good shoes. That meant they were willing
to put down money for quality in wearables, and if so I'd start to
work on them.

Now I tend to look at teeth, hair and nails, jewelery (vanity on
display). If they do funky adornment, they're probably interested in
body art. If they've bought cheap imports and fingernails, I'll gauge
henna price low, so they'll jump on the bait. If they have nice
professional nails, good quality adornment, or well done hair, I can
probably push it up higher. A woman will spend on henna what she'll
spend on her nails. Did she do them herself or did she go to a pro? If
the teeth are bad ....... forget it. They don't care enough about
their appearance to spend a few dollars to get things maintained
properly, they'll probably go to the black henna slingers or the
transfer clones. The teeth thing, of course, only holds true in the
US, where teeth are a major cosmetic thingie, like superboobs.

And ..... for profitablilty, when you're doing business, ONLY do
business! Don't ever mulitask on the job. A client has to feel that
they are first priority! (play to their vanity!) Any distractions in
the situation loose the sale. Comparison: If a predator allows
herself to be distracted from the prey in any way, even for an
instant, the prey excapes.


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