Re: Black henna and yellow pages

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Posted by Maureen on July 18, 2002 at 08:39:26:

In reply to: Black henna and yellow pages posted by Mika on July 16, 2002 at 14:37:33:

Hi Mika,

I haven't advertised in the Yellow Pages in Canada. Just in the U.S.
and not for my henna business. I found it to be pretty expensive to
have a decent size ad put it. I didn't think the one liner was
expensive though. Problem here is that it takes up to 7 months for
the ad to appear. That could be a problem for people doing things
that are seasonal or waiting for their Yellow Page ad to bring them
business. I think that the Yellow Page ad was useful, but wasn't
what generated much business. If people lost my phone number or
address, they could go to the Yellow Pages and get that information.
But mine was not the sort of business that people went to the Yellow
Pages to seek out.



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