what made this work was:


[ Follow Ups ] [ Post Followup ] [ The Henna Page Forum ] [ FAQ ]

Posted by Catherine Cartwright Jones on May 24, 2001 at 18:58:27:

In reply to: Re: what worked for me once upon a time......... What a great idea. thank you. n/t posted by Michelle Rossfeld on May 24, 2001 at 18:32:21:

There were several things that made this a fantastic way to keep the
children fed.....

1) .. I paced myself at always making 400 each week, to be sold at $1.
a piece. I always kept that pace. They have to be down at that price
so they're a totally irresistable impulse item.

2) It was necessary to always have 2000 on hand for people to ramble
through. It took on a "treasure hunt" feel ... you know, that
aquisition frenzy that hits when you find a gonzo yard sale!

3) There has to be something "SHINY" going on ..... a sparkle or
something on each piece. People love "shiny". The porcelain was
shiny, and in this lot, a good coating of varnish or a sparkle is
going to be crucia.

4) They have to have a pleasant size and weight .... so there is a
perceptin of "worth". They have to have a very agreeable tactile
quality. You want people to keep handling these for the sheer joy of
touching them.

5) There must be an element of delight and intimacy to engage the
person: names are ideal! Little beloved things are next best (cats,
fish, pentagrams..... etc, etc, etc)

Keep delight in mind. Spot check these things with 12 year old girls
.... not only are they a target market, these little women are the
shrewdest conoisseurs of what's "in" and "out" that you'll ever find!
If your local 12 year old says they suck, and you need to change
something .... believe her. If she can't stop playing with them ....
you have a winner! Work up the item until it passes her inspection.
Trust her judgement. A precocious 12 year old girl is a better
trendspotter than a boardroomfull of suits.

 


Follow Ups


Post Followup

Name:   
E-Mail:   
Subject:   

Optional link URL:   
Link title:   
Optional image URL:   
   
Served by ruboard 2.1.1; Copyright © 1998 by Andrew Maltsev.