Re: INFO INFO INFO Please ....


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Posted by Kree at Gilded Lilies on May 15, 2001 at 01:20:21:

In reply to: INFO INFO INFO Please .... posted by Anne Manning on May 15, 2001 at 00:29:12:

I don't know how big Fremantle is, whether its small or a suburb of
something larger. If you want to start doing henna professionally,
however, I would suggest you first DO YOUR HOMEWORK, i.e., try to
analyze who would use henna in your area - do you have ethnic
populations? do you have a college? Do you feel safe doing home
visits? Estimate what your local population can support in the way
of pricing. You don't have to have a studio, although you might put
together a nice portfolio and check out the beauty salons. If you
have a small amount of money to spend, I would start by having: an
interesting, attention-getting name; a logo; a very professional-
looking informative brochure; a business card; a flyer; and if you
get salon opportunities, a color poster as large as the salon will
let you post. Most of your business materials can be done relatively
cheaply at a copy shop and still look nice - you can blow up photos
to around 11"by17" and laminate them. If you decide to do
homevisits, flyer every coffee shop, exotic store, etc. Try to find
a place that will let you work for a weekend and hand out "free
finger" coupons to get your business rolling. Don't forget also
benefits -- some of my best paying customers have evolved from free
gigs I did for community events.

You mention you've been doing it for several years- have you had good
pictures taken? Consider asking your friends and finding someone who
is an aspiring photog to take professional quality pictures. I
started out with one roll of b/w and one roll of color done by a
pro. Of course I was indebted to her for months afterwards because
we traded for free henna on her daughter for the next 4 months! But
it was worth it because the pictures came out beautifully.
And of course, check out the competition, if any - what are they
charging? what are they specializing in? Be different and highlight
the differences.
Hope these hints help. Also, read Reverend Bunny's business rants.
My main suggestion is keep your investment low and your profile high!
Ciao and good luck,
Kree

 


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